credit: Patric Shaw
Although taste is influenced by society it is very personal because it involves emotional experiences. Some ppl say that taste is only a matter of personal opinion and others say that there are guides one can follow. But it is more difficult to understand and apply principles than it is to follow a set of rules. I think that taste is acquired through observation and sensitivity to what is artistic. The power of media and fashion is that it can make outdated styles appear ugly & current ones look beautiful regardless of its artistic quality. So try to be more aware of that.